A new home for home cooking
Clove is a smart recipe platform on a mission to simplify everyday cooking. It combines easy-to-follow recipes from inspiring creators and smart features to help home cooks save, shop and cook their favourite recipes.
I joined Clove in late 2023 as the first product designer, just after the team secured pre-seed funding. At that point, we had a pitch deck, a prototype, and a big vision — but no product.
Blackbird leads a US$2.75M pre-Seed round in Clove
Partnering closely with the founders, Anna and Sam, and the product team, I helped bring the vision to life and set the foundation for a platform that could become the go-to destinations for home cooks. My contributions spanned across product, brand, and growth, including:
Leading product discovery and shaping our strategy
Defining and prioritizing our roadmap to align with growth goals
Crafting our MVP brand — positioning, messaging, and visual identity
Supporting recipe production and art direction in the kitchen
Building our cross-platform design system and collaborating tightly with engineering
Launching Clove beta on web, with a focus on SEO and performance
Building and scaling our marketing site on Framer
Supporting go-to-market efforts across email, social, and beyond
I left Clove in early 2025, right before launching the app on Apple and Android .
This was my first true 0–1 experience, and I’m incredibly proud of what we built together. Huge thanks to Anna and Sam for the trust and opportunity to grow with the team.
Midweek dinners don’t have to feel like a chore. With hundreds of quick, easy recipes to fit your taste, goals, and cravings, you’ll find fresh inspiration—or stick with family favourites you know and love.
That “what’s for dinner?” panic? Solved. Clove makes it easy to plan ahead with meals that actually fit your goals, your tastes, and your life.
Forget the copy-paste chaos. Turn any recipe into a shopping list with a single click—then add whatever else you need (or ditch what you don’t). Dinner just got a whole lot closer.
Half a zucchini and a wish? No problem. Tell Clove what’s in your fridge, and we’ll help you turn random leftovers into something worth bragging about.
Our recipes are built for real kitchens, real cooks, and real life. With smart tips, adjustable portions, and step-by-step method, Clove keeps things clear, uncluttered, and totally doable—no matter your skill level.
Found a gem on TikTok? A keeper on Instagram? Save recipes from blogs, cookbooks, and social feeds—free and unlimited. With Clove, everything you love is just one tap away from dinner.
Got a family favourite? Or know someone who does? Clove makes it easy to create, save, and share your own recipes. Get your best recipes in front of food lovers everywhere.
